Media Bias and Reputation
Journal of Political Economy, 2006 · paper · Media studies
Presents a model in which news firms slant reports toward their customers' prior beliefs to build a reputation for quality. Bias can arise even when it makes everyone worse off; it should shrink with independent evidence and competition, and the authors report supporting empirical evidence.
Checked: PDF from web.stanford.edu, fetched 5 Oct 2026. Page numbers are those of that PDF.
5 findings
Reference or label "Proposition 2 thus implies that given truthful reporting, bias is weakly decreasing in J and strictly decreasing in J whenever the equilibrium calls for positive bias" cites Proposition 2 (the welfare result) where the comparative static in the feedback probability is Proposition 1.
- p. 20 Section IV, paragraph beginning 'Observe that if all J − 1 firms'
Proposition 2 thus implies that given truthful reporting, bias is weakly decreasing in J
- p. 19 Proposition 2
consumers would be weakly better off and the firm strictly better off if the firm were required to report its signal truthfully
- p. 17 Proposition 1
is positive and strictly decreasing in
- p. 20
Proposition 2 thus implies that given truthful reporting, bias is weakly decreasing
Judge's note: Page 20 image: sentence as quoted, following "the probability of feedback will now be a strictly increasing function of J". Page 17 image: Proposition 1 states that the bias is zero for μ ≥ μ* and strictly decreasing in μ below it. Page 19 image: Proposition 2 is only the welfare statement (consumers weakly and the firm strictly better off under truthful reporting) and has no comparative static in μ or J. Elsewhere the paper credits Proposition 1 for this: page 20 "follows almost immediately from proposition 1" and page 26 "As proposition 1 shows ... feedback ... will tend to reduce media bias". The pointer should read Proposition 1.
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Reference or label The Figure 4 caption says the solid line is for "a positive probability of feedback (μ = .5)" with "f(x) = x, π = .7, θ^F = .5, and λ = .3". With these parameters the model gives truthful reporting (zero bias) for every θ in [.5, π], yet the plotted solid line is positive over the upper part of the axis.
- p. 18 Figure 4 caption and solid line
Solid line shows equilibria for the case of a positive probability of feedback (μ = .5)
- p. 18 Figure 4 caption, parameters
Drawn for the case of f(x) = x, π = .7, θ^F = .5, and λ = .3.
Only the authors can say what is right here.
Judge's note: I looked at Figure 4 on p018 and the definitions of Δ^nf and Δ^f on pp.294–295 (p015–p016). The proof of Proposition 1 (p032) says truthful reporting is the unique equilibrium when Δ(l) ≤ 0 under consumer expectations of truth telling. My own working: θ^F(l) = .15/.5 = .3. Under truth telling λ(r̂,R) = λ(l̂,L) = .3/(.3+.7·.7) = .3797, so Δ^f(l) = (.3−.7)(.3797) = −.1519, which does not depend on θ. By Lemma 1, Δ^nf increases in θ, so its largest value on the plotted range is at θ = .7: λ(r̂,0) = .21/.616 = .3409 and λ(l̂,0) = .09/.384 = .2344, giving Δ^nf = .1065. Then Δ(l) = .5(.1065) − .5(.1519) < 0, so bias is zero for all θ ≤ π when μ = .5. The implied μ* at θ = π is about .41. The caption's parameters therefore do not reproduce the solid curve, which suggests a parameter label or drawing mismatch. Only the authors can say which values were used.
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Wording "On December 2, 2003, American troops fought a battle in the Iraqi city of Samarra" conflicts with the quoted leads on the same page, which place the fighting on "Sunday" (Fox) and the commanders' comments on "Monday" (New York Times).
- p. 2 Section I, first sentence
On December 2, 2003, American troops fought a battle in the Iraqi city
- p. 2 Section I, Fox News quotation
voy ambushes Sunday in the northern city of Samarra
- p. 2 Section I, New York Times quotation
American commanders vowed Monday
- p. 2 Section I, first sentence
On December 2, 2003, American troops fought a battle in the Iraqi city of Samarra.
Only the authors can say what is right here.
Judge's note: Rests on outside knowledge: December 2, 2003 was a Tuesday, so the Sunday of the Fox lead would be November 30, 2003. On the page 2 image the opening sentence gives December 2 as the date the battle was fought, while the Fox quotation says "convoy ambushes Sunday" and the Times quotation says "American commanders vowed Monday". The weekday of the date cannot be checked from the files; if the calendar fact holds, the date looks like a publication date and not the battle date. The authors should confirm.
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Wording The indifference condition (A2) sets the weighted no-feedback payoff difference equal to "−Δ^f(r)" without the (1 − μ) and μ weights from the paper's definition "Δ(s) = (1 − μ)Δ^nf + μΔ^f(s)". Δ^f(r) is defined just before (A2) as the relative payoff "conditional on feedback".
- p. 34 Equation (A2)
(A2)
- p. 15 Section III.C, displayed definition of the expected gain Δ(s)
Formally, we can write the expected gain to reporting
- p. 15 Section III.C, definition of the expected gain
after seeing signal s as
Only the authors can say what is right here.
Judge's note: p015 defines Δ(s) = (1 − μ)Δ^nf + μΔ^f(s), and p016 defines Δ^f(s) as the payoff conditional on feedback. On p034, Δ^f(r) is again defined as the relative payoff "conditional on feedback", and (A2) prints [no-feedback term] = −Δ^f(r). Indifference requires (1−μ)·NF + μ·Δ^f(r) = 0, i.e. NF = −(μ/(1−μ))Δ^f(r). As printed, (A2) is correct only when μ = 1/2. The step is wrong as printed, but adding the weights leaves an extra equation in the single unknown σ′, so the genericity conclusion stands. This defect is separate from the swapped type weights in C014.
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Wording In equation (A2) the weight 2/3 multiplies the type-R term [f(λ^R(r̂,0)) − f(λ^R(l̂,0))] and 1/3 multiplies the type-L term, the reverse of the stated mix "firm 1's customers are two-thirds L types and one-third R types".
- p. 33 Appendix, proof of Proposition 5
firm 1’s customers are two-thirds L types and one-third R types
- p. 34 Equation (A2)
(A2)
- p. 34 Equation (A2)
⅔[f(λᴿ(r̂, 0)) − f(λᴿ(l̂, 0))] + ⅓[f(λᴸ(r̂, 0)) − f(λᴸ(l̂, 0))]
- p. 34 Appendix, Proof of Proposition 5, equation (A2)
represent the posteriors of consumers of types R and L, respectively, we must
Only the authors can say what is right here.
Judge's note: p033 states that L types strictly prefer firm 1 and R types are indifferent, so firm 1's customers are two-thirds L and one-third R. The crop and page image of p034 show (A2) with 2/3 on the bracket with R superscripts and 1/3 on the bracket with L superscripts. Superscripts R and L are defined in the sentence just before (A2) as the consumer types, so the weights are swapped. The step is wrong as printed. The genericity argument (two equations in the single unknown σ′) still holds after swapping the weights, so Proposition 5 stands.
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7 minor (typos and the like; most checked by the judge only)
Wording The model assumes "θ ∈ [1/2, π)" (p.289), but p.293 states without qualification that truthful reporting is ruled out "since a truthful normal firm reports r̂ with probability (1 − θ)(1 − π) + θπ < θ", and this strict inequality fails at the allowed boundary θ = 1/2. Proposition 1 and its proof also say "For any θ ∈ (1/2, 1)", which is wider than the assumed range.
- p. 10 Section III, model assumptions
We also assume that
- p. 17 Proposition 1
For any
- p. 32 Appendix, proof of Proposition 1, comparative statics on the feedback probability
For the comparative statics on
- p. 14 Section III.B, no-feedback case
since a truthful normal firm reports r̂ with probability (1 −
Only the authors can say what is right here.
Judge's note: I looked at p010 (θ ∈ [1/2, π), π < 1), p014 (the no-feedback argument and footnote 18), p017 (Proposition 1) and p032 (the comparative statics on μ in the proof). My own working: (1−θ)(1−π)+θπ−θ = 1−π−2θ+2θπ = (1−π)(1−2θ). This is strictly negative only when θ > 1/2 and equals 0 at θ = 1/2. At θ = 1/2, footnote 18's formula gives σ_l(r̂) = 0, so truthful reporting is not ruled out at a parameter value the model allows. Lemma 1 and Proposition 1 do assume θ > 1/2, so the stated results stand. Proposition 1's range (1/2, 1) runs past π, outside the assumed set. The argument (Δ^nf > 0 for θ > 1/2; Δ^f(l) does not depend on θ) still seems to go through there, so this is a range inconsistency, not a false result. Only the authors can say which range they intend.
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Wording Equation (A2) sets the no-feedback payoff difference equal to "−Δ^f(r)" with no (1 − μ) and μ weights, although the paper defines Δ(s) = (1 − μ)Δ^nf + μΔ^f(s) and defines Δ^f(r) as the payoff "conditional on feedback".
- p. 15 Section III.C, expected payoff difference
Δ(s) = (1 − μ)Δⁿᶠ + μΔᶠ(s)
- p. 34 Definition preceding (A2) and equation (A2)
conditional on feedback
- p. 34 Equation (A2), right-hand side
−Δᶠ(r)
Only the authors can say what is right here.
Judge's note: Page 15 image: Δ(s) = (1−μ)Δ^nf + μΔ^f(s). Page 34 image: Δ^f(r) is "the relative payoff to reporting r̂ after r conditional on feedback", and (A2) reads (2/3)[...] + (1/3)[...] = −Δ^f(r). My reworking: indifference needs (1−μ)N + μΔ^f(r) = 0, so N = −[μ/(1−μ)]Δ^f(r). This equals −Δ^f(r) only when μ = 1/2, which the proof does not assume. The factor is missing as printed. I did not re-derive the reviewer's numerical example. The genericity argument (two equations, one unknown) and Proposition 5 still stand, hence S3.
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Wording The Figure 4 caption says "given that the newspaper with the scoop receives a signal of l", but Figure 4 illustrates the monopoly model of Section III; the "scoop" firm is introduced only in Section IV.
- p. 18 Figure 4 caption
given that the newspaper with the scoop receives a signal of
- p. 19 Section IV
has a “scoop” on the true state of the world
- p. 19 Section IV, second paragraph
One of these firms has a “scoop” on the true state of the world
Judge's note: Page 18 image: caption as quoted. Page 17 image: Figure 4 is introduced directly after Proposition 1 in the monopoly section. Page 19 image: "One of these firms has a 'scoop'" first appears in Section IV. The text search finds no earlier use of "scoop". The scoop firm's problem is later said to be equivalent to the monopoly problem, so only the label is affected.
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Wording Footnote 22: "eliminating bias must also at least weakly increase this payoff, since an unbiased signal provides strictly more information about the firm's type" does not hold in general in the paper's own model.
- p. 18 Footnote 22, continuation-welfare argument
an unbiased signal provides strictly more information about the firm’s type
- p. 18 Footnote 22
eliminating bias must also at least weakly increase this payoff
Only the authors can say what is right here.
Judge's note: Page 18 image, footnote 22. I reworked the counterexample with π = .7, θ = .6, θ^F = .5, λ = .3, f(x) = x and bias σ_l(r̂) = .1. The posterior on quality after (l̂, feedback L) is .3/(.3 + .7·.63) = .4049. Under truthful reporting the largest posterior over all report and feedback events is .3/(.3 + .7·.7) = .3797. A biased-equilibrium posterior lies outside the range of the truthful posteriors, so the biased experiment is not a garbling of the truthful one with respect to firm type. I also checked that this bias is an equilibrium: Δ^nf = .30498 − .29283 > 0, Δ^f(l) = .3·.3699 − .7·.4049 < 0, giving an interior μ ≈ .066. A consumer decision that pays 1{high quality} − .4 has value 0 under truthful reporting and positive value under bias. The claim is an aside in a footnote about a model the paper does not specify; Proposition 2 as stated is not affected, hence S3.
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Wording The exogenous feedback probability is introduced only as "exogenous probability μ̃ > 0", but the joint-ownership argument relies on "This occurs with positive probability since μ̃ < 1", an upper bound never stated.
- p. 20 Section IV, top of page
that the true state is revealed after all re-
- p. 21 Section IV, joint-ownership equilibrium argument
This occurs with positive
Judge's note: Page 20 image: μ̃ > 0 is the only restriction given when the probability is introduced. Page 21 image: the argument invokes μ̃ < 1. The text search finds no statement of the upper bound elsewhere in Section IV. This is an unstated assumption that is plainly intended; no result is affected.
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Wording The proof of Proposition 5 asserts "each firm must distort at most one signal with positive probability" because "the expected payoff to reporting r̂ is strictly greater after a signal r than after a signal l"; this strict comparison fails for a firm with no readers, which the paper itself says is "indifferent about its report (since it has no consumers)".
- p. 33 Proof of Proposition 5, opening
each firm must distort at most one signal with positive probability
- p. 25 Effective-monopoly equilibrium construction
firm 2 will be indifferent about its report (since it has no consumers)
Only the authors can say what is right here.
Judge's note: Page 33 image: the universal claim and its strict-payoff justification. Page 25 image: in the effective-monopoly equilibrium "firm 2 will be indifferent about its report (since it has no consumers)" and may play "any strategy with a positive probability of distortion". An unread firm's payoff does not depend on its report or signal, so the strict inequality is false for it and it may distort both signals. Example: firm 2 reports a fair coin regardless of signal, which satisfies σ_r(r̂) ≥ σ_l(r̂). All consumers then strictly prefer honest firm 1, and firm 1 with equal numbers of each type reports honestly by the paper's own argument on pages 24-25. The step holds once restricted to firms with positive readership, and the classification in Proposition 5 stands, hence S3.
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Typo The reference entry "Kaplan, Martin, and Matthew Hale. Local TV Coverage of the 2000 General Election." has no year, although the text and the Table 1 note cite it as "(Kaplan and Hale 2001)".
- p. 36 References
Kaplan, Martin, and Matthew Hale. Local TV Coverage of the 2000 General Election.
- p. 29 Section VI.B
(Kaplan and Hale 2001)
- p. 30 Table 1 note
(Kaplan and Hale 2001)
Judge's note: Page 36 image: the entry runs straight from the authors to the italic title with no year; every other entry on the page gives the year after the authors. The text layer shows the citation "(Kaplan and Hale 2001)" in Section VI.B and in the Table 1 note; I did not open the page 29 or page 30 images. The missing year is evidently 2001.
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