Paper check About

Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment

American Political Science Review, 2008 · paper · Political science

A large field experiment with several hundred thousand registered voters tested mailings applying different degrees of social pressure to vote. Turnout was substantially higher among those told their turnout would be publicized to their household or neighbors.

Checked: PDF from web.archive.org, fetched 5 Oct 2026. Page numbers are those of that PDF.

2 findings

Reference or label "According to Ringold and Steward and Martin (1994)" matches no reference-list entry: the list has "Ringold, Debra Jones. 2002." and "Stewart, David W., and Ingrid M. Martin. 1994." as separate works, and "Steward" is spelled "Stewart" there.
  • p. 3 Left column, second paragraph
    According to Ringold and Steward
  • p. 17 References
    Stewart, David W., and Ingrid M. Martin. 1994.
  • p. 3 Introduction, left column
    According to Ringold and Steward and Martin (1994)
  • p. 16 References
    Ringold, Debra Jones. 2002.

Only the authors can say what is right here.

Judge's note: Page 3 image shows "According to Ringold and Steward and Martin (1994)", one sentence after "(Ringold 2002)". Page 16 image has Ringold 2002 as sole author; page 17 image has Stewart and Martin 1994. Two defects: the surname spelling (objective) and a citation that chains Ringold to the 1994 work. The intended form is probably "Ringold (2002) and Stewart and Martin (1994)", but only the authors can say.

Second check: another model agreed

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Reference or label Reference entry Gerber 2004 gives the journal as "American Behavioural Scientific (January) 506–540.", a garbled journal title with no volume number, unlike the other journal entries.
  • p. 16 References, Gerber, Alan S. 2004
    Behavioural Scientific (January) 506–540.
  • p. 16 References, Gerber 2004
    American Behavioural Scientific (January) 506–540.

Only the authors can say what is right here.

Judge's note: Rests on outside knowledge: that the journal intended is American Behavioral Scientist, and what its volume number is. The page image shows the entry exactly as quoted: the title ends in "Scientific" and the month in parentheses follows directly with no volume, whereas every neighbouring journal entry gives a volume before the month. The missing volume is verifiable from the page alone; the correct journal name is for the authors to confirm.

Second check: another model agreed

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27 minor (typos and the like; most checked by the judge only)
Wording "The 180,002 households were then divided into 10,000 cells of 18 households each" and assigned "1/1/2/2/3/3/4/4/c/c/c/c/c/c/c/c/c/c": 10,000 cells of 18 hold 180,000 households, and that pattern would give exactly 20,000 per treatment and 100,000 controls, whereas Table 1 prints 99,999 / 20,001 / 20,002 / 20,000 / 20,000.
  • p. 6 Study Population, left column
    The 180,002 households were then divided into 10,000
  • p. 6 Table 1, N row
    99,999
  • p. 6 Table 1, N row
    20,002
  • p. 2 Introduction, last paragraph (left column)
    approximately 80,000 households

Judge's note: Only the cell arithmetic is confirmed. The paper does not explain where the two extra households went or why group sizes are off by one or two; it does hedge with "approximately 20,000 households" and footnote 8's "approximately 180,000 households", so this is a small unexplained imprecision. The other part of the cluster is not a defect: "approximately 80,000 households were sent one of four mailings" on page 2 refers to the treated households (80,003 in Table 1), not the whole 180,002 sample. Checked in the page images of pages 2, 5 and 6.

Second check: another model agreed

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Wording The Discussion says "The present study is the first since Gosnell (1927) to examine whether these social pressures to vote can be used to encourage people to cast ballots" and that among prior experimental studies "none have introduced social surveillance", although page 5 describes two pilot studies (Gerber et al. 2006) that gave subjects their own and their neighbours' vote history and "found borderline statistically significant evidence that social pressure increases turnout".
  • p. 9 Discussion, third paragraph
    The present study is the first since Gosnell (1927) to examine whether these social pressures to vote can be used to encourage people to cast ballots.
  • p. 9 Discussion, second paragraph
    but none have introduced social surveil- lance
  • p. 5 Prior Experimental Research on Shaming and Voting
    These two recent experiments, which together had treatment groups ap- proximately 10% of the size of the current study, found borderline statistically significant evidence that social pressure increases turnout.

Judge's note: Both passages read in the page images (PDF pages 5 and 9). Read literally the Discussion sentences overlook the authors' own pilots, which the paper itself calls "prior studies". The likely intent is that the pilots are part of the same research programme, or that only published studies are counted (the Discussion paragraph refers to "previously published experimental studies" and the pilots are a conference paper). A loose wording point, not a factual error about the data.

Second check: another model agreed

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Wording The Discussion says of the studies in Table 4 "Results in the 5% to 8% range have never before been observed, even for a nine-piece mail program", but Table 4 (1999 New Haven, civic duty message) prints turnout of 38.9 with no mailings against 44.6 with four and 45.8 with six, raw differences of 5.7 and 6.9 points.
  • p. 9 Discussion, first paragraph
    8% range have never before been observed, even for
  • p. 10 Table 4, 1999 New Haven, Civic duty message, Turnout rate row
    38.9
  • p. 10 Table 4, 1999 New Haven, Civic duty message, Turnout rate row (Four and Six mailings)
    44.6
  • p. 9 Discussion, first paragraph
    Results in the 5% to 8% range have never before been observed, even for a nine-piece mail program.

Only the authors can say what is right here.

Judge's note: Checked the row in the page image and crop: 38.9 (None), 39.2 (Two), 44.6 (Four), 45.8 (Six), 42.2 (Eight), with N of 278 and 295 for the four- and six-mailing cells. The two differences fall inside the range the sentence says was never observed. The paragraph opens with "Consider the results for a single mailing" and the authors may mean statistically reliable or per-piece effects (the cells are small, and the Eight cell is only 3.3 points above control), but the sentence carries no such qualification and explicitly extends to multi-piece programs. No explanation found elsewhere in the article. A wording overstatement rather than a wrong number; the authors can say what qualification was meant.

Second check: another model agreed

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Wording The Discussion says single-mailing effects "in the 1.8 percentage point range ... are rare but not unprecedented, though one mail piece more commonly produces a result less than 1 percentage point", but in Table 4's "One" column five of the eight treatment cells differ from their control by 1.5 to 2.0 points and only three are below 1 point.
  • p. 9 Discussion, first paragraph
    though one mail piece more commonly produces a re-
  • p. 10 Table 4, column 'One'
    90.6
  • p. 11 Table 4 continued, Queens County rows, column 'One'
    54.2
  • p. 9 Discussion, first paragraph
    are rare but not unprecedented, though one mail piece more commonly produces a result less than 1 percentage point

Only the authors can say what is right here.

Judge's note: Read the One column on PDF pages 10 and 11 from the page images: 41.7, 42.0, 44.2 against 42.2 (1998 New Haven); 90.6 against 89.0 (Pennsylvania prime Republicans); 37.3 against 35.4 (Los Angeles Asian Americans); 53.7, 54.2, 52.1 against 52.2 (Queens County). Differences are -0.5, -0.2, +2.0, +1.6, +1.9, +1.5, +2.0, -0.1. The sentence is introduced as a reading of the single-mailing results in Table 4, and on the raw cells "rare" and "more commonly less than 1" do not hold. The authors may be thinking of per-piece effects across the multi-mailing programs or of precision-weighted estimates, which the text does not say; hence a question for the authors rather than a correction.

Second check: another model agreed

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Typo The same author is spelled two ways: "Riker and Ordeshook 1968" (page 2 and page 4 before equation (1)) and "Riker and Ordershook 1968" (page 4, The Calculus of Voting) and "Peter C. Ordershook" in the reference list.
  • p. 4 The Calculus of Voting, first paragraph
    1957; Riker and Ordershook 1968; see also Aldrich
  • p. 4 The Calculus of Voting, third paragraph
    include these psychic benefits (Riker and Ordeshook
  • p. 16 References
    Riker, William H., and Peter C. Ordershook. 1968.
  • p. 2 First paragraph
    1954) and formal (Downs 1957; Riker and Ordeshook

Judge's note: Both spellings are printed in the page images of pages 2, 4 and 16. The inconsistency is internal to the paper. Which spelling is correct (Ordeshook) rests on outside knowledge, but one of the two must be wrong.

Second check: none (judge only)

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Typo The list of contributions runs "First, we provide strong statistical evidence" ... "Third, our experimental results also address" ... "Finally, by showing" with no "Second"; the intervening paragraph begins "Notwithstanding the potential for reactance, the in-fluence" with no ordinal.
  • p. 3 Left column, second and third paragraphs
    studied to date. Third, our experimental results also
  • p. 3 Introduction, 'Our study makes several important contributions' paragraphs
    First, we provide strong statistical evidence
  • p. 3 Introduction, next paragraph
    Third, our experimental results also
  • p. 3 Introduction, left column, contributions paragraph
    by far the most cost-effective voter mobilization tactic studied to date. Third, our experimental results also address

Judge's note: Read the left column of PDF page 3 in the page image. The only "second" on the page is "The second aspect of norms" in the right column, which belongs to a different list. The enumeration skips its second ordinal.

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Typo In-text citation "see Gerber and Rugers 2007 for an application to political behavior" misspells the co-author; the reference list has "Gerber, Alan S., and Todd Rogers. 2007."
  • p. 3 Left column, second paragraph
    see Gerber and Rugers 2007 for an application to
  • p. 16 References
    Gerber, Alan S., and Todd Rogers. 2007.
  • p. 3 Introduction, left column
    Gerber and Rugers 2007
  • p. 3
    see Gerber and Rugers 2007 for an application

Judge's note: The page 3 image prints "Rugers"; the page 16 image prints "Todd Rogers". There is no other Gerber 2007 entry, so the same work is meant. Graded as a misspelling rather than a wrong citation because the work is still identifiable.

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Typo "But what is D? The convention model in equation (1) can be extended" should read "conventional model".
  • p. 4 Right column, paragraph before equation (2)
    But what is D? The convention model in equation
  • p. 4 The Calculus of Voting
    The convention model in equation

Judge's note: Seen in the page 4 image, right column. Wrong word form.

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Typo Footnote 6: "Those with a high probability of voting absentee voting were determined by" has a duplicated word "voting".
  • p. 5 Footnote 6
    Those with a high probability of voting absentee voting were de-

Judge's note: Seen in footnote 6 in the page 5 image.

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Typo "all household members had a greater than a 60% probability of choosing the Democratic primary" has an extra article "a".
  • p. 5 Study Population, last paragraph on page
    had a greater than a 60% probability of choosing the

Judge's note: Seen in the page 5 image, right column. The parallel clause just before reads "had over a 60% probability".

Second check: none (judge only)

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Typo The text quotes the Self mailing as saying "we intend to mail an updated chart," but the Self mailing in Appendix A reads "We intend to mail you an updated chart when we have that information."; the quoted wording is that of the Neighbors mailing.
  • p. 7 Treatments, 'Self' paragraph
    primary election “we intend to mail an updated chart,”
  • p. 14 Appendix A, Self mailing
    We intend to mail you an
  • p. 7 Results, description of Self mailing
    we intend to mail an updated chart,”
  • p. 7 Treatments, description of the "Self" mailing
    we intend to mail an updated chart

Judge's note: Page 7 image shows the quotation in the Self paragraph. Page 14 image (Self mailing) has "We intend to mail you an updated chart"; page 15 image (Neighbors mailing) has "we intend to mail an updated chart". The quotation is not verbatim for the Self letter (one word, "you", omitted). Meaning unchanged.

Second check: none (judge only)

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Typo "Nickerson 2006b" is cited (page 7) and listed ("Nickerson, David W. 2006b.") but there is no Nickerson 2006a in the text or reference list.
  • p. 7 Results, second paragraph
    Nickerson 2006b)
  • p. 16 References
    Nickerson, David W. 2006b.
  • p. 7 Results, paragraph on magnitude of effects
    Nickerson 2006b

Judge's note: Page 7 and page 16 images show the "b" suffix. The only other Nickerson entry is "Forthcoming", and a text search finds no "2006a". The citation still resolves to one entry, so the suffix is a harmless leftover.

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Typo "have effects on the order of 3 percentage-points or less" hyphenates the plural noun; elsewhere the paper writes "percentage points" for the noun and "percentage-point" only as a modifier.
  • p. 7 Results, last paragraph before cost discussion
    on the order of 3 percentage-points or less

Judge's note: Seen in the page 7 image, right column. The same page has "1.8 percentage points" and "4.9 percentage-point increase". A cosmetic inconsistency with the paper's own usage.

Second check: none (judge only)

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Typo Equation (8) prints "+ λ1V1i + λ1V1i + · · · + λ5V5i + ui": the first covariate term is repeated where the second term should be λ2V2i.
  • p. 8 Equation (8)
    + λ1V1i + λ1V1i + · · · + λ5V5i + ui.
  • p. 8 Equation (8)
    λ1 V1i + λ1 V1i + · · · + λ5 V5i
  • p. 8 Equation (8)
    + λ1V1i + λ1V1i + · · · + λ5V5i + ui

Judge's note: Seen in the page image and the crop: the term λ1V1i is printed twice before the ellipsis, and the series ends at λ5V5i. The surrounding text says the model controls for voting in five recent elections, so the terms should run 1 to 5. A typographical slip in the notation with an evident fix; it does not affect any result.

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Typo The text says of the Table 3 treatment effects "All effects are significant at p < .0001", while the Table 3 note marks the same coefficients "* p < .001".
  • p. 8 Right column, first paragraph
    are significant at p < .0001.
  • p. 8 Table 3 note
    p < .001.

Judge's note: Both statements are on PDF page 8 and are as quoted. They are compatible (a value below .0001 is also below .001), so this is only a difference in the stated threshold between text and table note, not a contradiction. Either form could be legitimate.

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Typo Table 4, first row under 1998 New Haven civic duty message, is labelled "Turnout ratev"; every other row reads "Turnout rate".
  • p. 10 Table 4, first row under 1998 New Haven, Civic duty message
    Turnout ratev

Judge's note: The stray "v" is printed in the page image, so it is not an extraction artefact. The table notes define only a, b, c and 1 to 5, so it is not a footnote marker.

Second check: none (judge only)

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Typo Table 4 notes a and b read "The control group is the same both New Haven experiments in 1998." and "... in 1999.": a word is missing ("the same for both"), and note a says "both" although the 1998 New Haven block lists three message arms sharing the control group.
  • p. 11 Table 4 note a
    The control group is the same both New Haven experiments in 1998.
  • p. 11 Table 4 note b
    The control group is the same both New Haven experiments in 1999.
  • p. 10 Table 4, 1998 New Haven block
    Neighborhood solidarity message

Judge's note: Notes read in the crop of PDF page 11; both lack a preposition. On PDF page 10 the 1998 New Haven block has three arms (civic duty, neighborhood solidarity, close turnout), each with control 42.2 and N = 11,596, so "both" fits only the two-arm 1999 block. Cosmetic; the meaning is clear.

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Typo Table 4 note 1 reads "Results for 1(a) are from experiment reported in Gerber and Green 2000, 1 and 1(b) from experiments reported in Gerber, Green, and Green 2003; and Gerber 2004.": the punctuation makes the bare "1" look like part of the Gerber and Green 2000 citation, and the table's markers are printed 1a and 1b, not 1(a) and 1(b).
  • p. 11 Table 4 note 1
    Gerber and Green 2000, 1
  • p. 11 Table 4 footnote 1
    Gerber and Green 2000, 1 and 1(b)

Judge's note: Read in the crop. The "1" is not a stray character: the sentence parses as "1(a) from Gerber and Green 2000; 1 and 1(b) from Gerber, Green, and Green 2003 and Gerber 2004", which matches the table, where the 1999 New Jersey, Connecticut and 2002 Pennsylvania blocks carry marker 1 and 1999 New Haven carries 1b. The defect is therefore only weak punctuation (a comma where a semicolon is needed, a semicolon before "and Gerber 2004"), a missing article in "from experiment", and marker style. Less serious than a garbled citation.

Second check: none (judge only)

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Typo The reference list includes "Knack, Stephen, and Martha E. Kropf. 1998. 'For Shame! The Effect of Community Cooperative Context on the Probability of Voting.'" but the work is not cited anywhere in the article.
  • p. 16 References
    Knack, Stephen, and Martha E. Kropf. 1998.

Only the authors can say what is right here.

Judge's note: The entry is in the page image of PDF page 16. A search of the full article text finds "Kropf" only in the reference list; the text cites Knack (1992) and Knack 2001 only. PDF pages 12 to 15 are OCR text, so a citation there could in principle be missed by the search, but those pages are appendix material. The authors should either cite the work or remove the entry.

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Typo Reference entry Gerber and Rogers 2007: the title opens with a quotation mark (“The Effect of Descriptive Social Norms on Voter Turnout: The importance of accentuating the positive. Yale University manuscript.) that is never closed.
  • p. 16 References, Gerber and Rogers 2007
    the positive. Yale University manuscript.

Judge's note: Checked in the crop at high resolution: an opening quotation mark precedes "The Effect" and there is no closing mark after "the positive." Other article titles in the list are closed. Cosmetic.

Second check: none (judge only)

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Typo The reference list is out of alphabetical order in two places: "Lerner, Jennifer S., and Philip E. Tetlock. 1999." precedes "Lepper, Mark R. ... 1973", and "Ringold, Debra Jones. 2002." precedes "Riker, William H. ... 1968" and "Rind, Bruce ... 1994".
  • p. 16 References
    Lerner, Jennifer S., and Philip E. Tetlock. 1999.
  • p. 16 References
    Ringold, Debra Jones. 2002.

Judge's note: Order confirmed in the page images: on PDF page 16 the sequence is Ledyard, Lerner, Lepper, Lijphart and later Ramirez, Ringold, Riker; Rind opens PDF page 17. The rest of the list is alphabetical. Cosmetic only.

Second check: none (judge only)

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Typo Reference entry reads "Hoffman, Elizabeth, Kevin A. McCabe, Vernon L. Smith. 1996." with no "and" before the last author, unlike the other multi-author entries.
  • p. 16 References
    Hoffman, Elizabeth, Kevin A. McCabe, Vernon L. Smith. 1996.

Judge's note: Checked the crop and full page 16. The entry has no "and" before "Vernon L. Smith". Other three-author entries on the page do (e.g. "Green, Donald P., Alan S. Gerber, and David W. Nickerson. 2003."; "Kallgren, Carl A., Raymond R. Reno, and Robert B. Cialdini. 2000."), and the in-text citation on page 9 of the text reads "Hoffman, McCabe, and Smith 1996". Cosmetic.

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Typo Asch 1958 reference gives the editor as "Eleanor E. Macoby"; the reviewer says the name is spelled Maccoby.
  • p. 16 References, Asch 1958
    Eleanor E. Macoby

Only the authors can say what is right here.

Judge's note: Rests on outside knowledge: that the editor of Readings in Social Psychology (3rd ed.) is Eleanor E. Maccoby, with a double c. The page image does print "ed. Eleanor E. Macoby, Theodore M. Newcomb, and Eugene L. Hartley". The name appears nowhere else in the paper, so the correct spelling cannot be checked from the files.

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Typo Reference entry reads "Lepper, Mark R., David Greene, and Richard E. Nisbett. 1973 ." with a stray space between the year and the period.
  • p. 16 References, Lepper, Greene and Nisbett
    Nisbett. 1973 .

Judge's note: Visible in the crop and on full page 16: a clear gap between "1973" and the period, unlike every other entry on the page (e.g. "Tetlock. 1999.", "Lijphart, Arend. 1997."). The gap is larger than normal justification spacing and sits before punctuation. Cosmetic.

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Typo Deci 1971 reference reads "Journal of Personality and Social Psychology. 18 (April): 105–15." with a period between the journal title and the volume number.
  • p. 16 References, Deci
    Psychology. 18 (April): 105–15.

Judge's note: Checked the crop and full page 16. The Deci entry has a period after the italic journal title before "18 (April)". The Lepper entry for the same journal reads "Journal of Personality and Social Psychology 28 (October): 129–37." with no period, as do the other journal entries (a few Annals entries use a comma, none a period). Cosmetic inconsistency.

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Typo Nickerson Forthcoming reference reads "American Political Science Review 102 (February)" with the journal title in roman type and no closing period.
  • p. 16 References, Nickerson Forthcoming
    American Political Science Review 102 (February)

Judge's note: Checked the crop and full page 16. In this entry the journal title is set upright, whereas the same title is italic in the Lijphart, Palfrey and Rosenthal, and Plutzer entries on the same page. The entry ends "102 (February)" with no period, while all other entries end with one. The missing page range is expected for a forthcoming article and is not a defect. Cosmetic.

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Typo Trivedi 2005 reference title reads "The Effect of Identify-Based GOTV Direct Mail Appeals on the Turnout of Indian Americans."; "Identify-Based" appears to be a misprint for "Identity-Based".
  • p. 17 References, Trivedi 2005
    “The Effect of Identify-Based GOTV Direct

Only the authors can say what is right here.

Judge's note: Rests on outside knowledge: that the published title of Trivedi's 2005 Annals article uses "Identity-Based". The page 17 image does print "Identify-Based GOTV Direct Mail Appeals". "Identify-Based" is not a meaningful compound and the article concerns ethnic-identity appeals to Indian Americans, so a misprint is very likely, but the title is not quoted anywhere else in the files to check against.

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